Positive News Project – Bad News Style Guide

With bad news, if we report it at all, we try to put a positive spin on how somebody tried to make something better happen for the victim. If someone apologized to someone else, we’d highlight that. So much of the news is bad news. So much of the news is marginalized into bad news. It is necessary that we cover the good and the bad but not too depressing bad. Bad news is what sells, depressive news about the bad things people do to each other is what matters to normal media companies. I need to start reading my competitor’s newspapers as is highlighted in my business plans. Then I will know for sure that I have an idea worth keeping around.