Marketing, I’m actually learning

Marketing, what I’m actually learning is that market segments have demographics.  Each segment of the population you want to target is part of the group you need to do research on.  Marketing is very easy and self-explanatory.  Find the group you want to market to, and in the case of the Shadow Network it is all about psychics who want to have a salary, which in turn can render them able to lower the prices for their readings.  Metaphysical bookshops can make money with this business, indefinitely staying open, as I have come up with a way to save them from closing.  As it so happens, the owner dies or has changing life circumstances, and the store closes.  This idea takes care of this problem.